Achieve beyond your expectations by building a thriving business of your dreams

We help working professionals gain the practical tools and knowledge to successfully manage the demands of starting a business by providing an online step-by-step entrepreneurship guide.

We help entrepreneurs

Entrepreneurship is at the heart of economic growth. We therefore provide the conducive grounds upon which entrepreneurs can base their ventures, thereby uplifting communities.

An idea is good. However, implementation is key. We help entrepreneurs through the ideation process, right through to testing out a business model.

One of the key things in business is getting to know your peers. Through well-structured programmes and workshops, we seek to provide an environment in which entrepreneurs network with each other.

Knowledge and information is key in one's entrepreneurial journey. We equip the entrepreneur with all the necessary tools to help them grow personally, thereby ensuring growth for their business.

About Us

Start. Connect. Grow

The Startup Hatchery is a virtual business incubator for entrepreneurs, innovators and change-makers. We provide a hands-on virtual learning experience through online entrepreneurship training, mentorship and business support accessible anywhere, anytime. 

We empower entrepreneurs by developing their skills in areas that are necessary to achieve their personal and professional goals and provide support to create an innovative entrepreneurial ecosystem.


Our Team


Nasmera Buckus

Co-founder and Chief Executive Officer

Nasmera has an MBA from Stellenbosch University and a Bachelor of Commerce undergraduate in Finance, Economics and Information Systems. She worked in corporate for 12 years and started her career as a Financial Manager and transformed finance departments in global organisations. She moved to Procurement and Operations Management where she optimised business processes and became a supply chain specialist. She has worked extensively with BBBEE and was responsible for the compliance thereof. She is a passionate leader with a proven track record for translating complex ideas into successful realities. Nasmera was the Standard Bank Top Women Regional Winner in 2018. She is a member of the Institute of Directors SA.


Tania Cunningham

Co-founder and Chief Business Officer

Tania is a qualified Education, Training and Development Practitioner and holds a BSc Degree from the University of Stellenbosch. She obtained a Certificate in Entrepreneurship and Lean Management and has more than 11 years’ experience as an Education, Training and Development specialist. Tania completed her MBA coursework at the USB where she Management Consulting Committee and advisory board. She was also co-founder of an e-learning company and founder of a mobile technology company. In 2015 she was selected as the Young Aspiring Entrepreneur Regional Winner and has been interviewed and featured on Cape Talk, Radio Helderberg, Cliff Central, Radio 2000, The Weekend Argus and News24. Tania was the Standard Bank Top Women Regional Winner in 2018.