We empower entrepreneurs by developing their skills in areas that are necessary to achieve their personal and professional goals and provide support to create an innovative entrepreneurial ecosystem.
Virtual Partner for Physical Incubators

The Startup Hatchery

The Startup Hatchery is a virtual business incubator for entrepreneurs, innovators and change-makers. We provide a hands-on virtual learning experience through online entrepreneurship training, mentorship and business support accessible anywhere, anytime.

Adopting an online approach, specifically packaged for South African entrepreneurs, we provide a hands-on learning experience through interactive online and facilitated entrepreneurship initiatives, training, mentorship and business support accessible anywhere, anytime. We work with you to design, build and implement Enterprise and Supplier Development (ESD) solutions that aim to increase the participation of black-owned SMEs within your corporate supply chain to secure your ESD points and maximise business impact.

Why The Startup Hatchery?

Building a pipeline of black-owned companies for inclusion into supply chain

Creating sustainable and meaningful impact on entrepreneurs

Starting with the end in mind, Co-Creating ESD Strategies to maximise business impact and ESD Points

We are 100% Black Femaled Owned and our proven programmes meet the BBBEE code requirements

Rigorous monitoring and evaluation through our impact assessments to understand your investment

TSH Programmes

Sign up for our free Business Ideas course

Founding Team


Nasmera Buckus

Co-founder and Chief Executive Officer

Nasmera has an MBA from Stellenbosch University and a Bachelor of Commerce undergraduate in Finance, Economics and Information Systems. She worked in corporate for 12 years and started her career as a Financial Manager and transformed finance departments in global organisations. She moved to Procurement and Operations Management where she optimised business processes and became a supply chain specialist.
She has worked extensively with BBBEE and was responsible for the compliance thereof. She is a passionate leader with a proven track record for translating complex ideas into successful realities. Nasmera was the Standard Bank Top Women Regional Winner in 2018. She is a member of the Institute of Directors SA.


Tania Cunningham

Co-founder and Chief Business Officer

Tania is a qualified Education, Training and Development Practitioner and holds a BSc Degree from the University of Stellenbosch. She obtained a Certificate in Entrepreneurship and Lean Management and has more than 11 years’ experience as an Education, Training and Development specialist.
Tania completed her MBA coursework at the USB where she Management Consulting Committee and advisory board. She was also co-founder of an e-learning company and founder of a mobile technology company. In 2015 she was selected as the Young Aspiring Entrepreneur Regional Winner and has been interviewed and featured on Cape Talk, Radio Helderberg, Cliff Central, Radio 2000, The Weekend Argus and News24. Tania was the Standard Bank Top Women Regional Winner in 2018.

Our Clients

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